altima x Salomon
a digital brand experience
supported by an omni-channel CRM program
Case Study - PRM/CRM - September 2016
Reinforce Salomon’s position through customer recruitment and building customer loyalty and through optimization of the site’s conversion in 16 countries.
Deploy a multi-channel brand experience in line with Salomon’s DNA: authenticity, passion, and innovation.
- a high-performance Data Collection strategy to deploy a rst level of prospect segmentation by interested sports
- personalized welcome based on Salomon values for customer reassurance on products and services, and to present the brand’s ecosystem
- creation of a “Quick Wins” conversion pathway with Salomon’s Salesforce platform (abandoned carts, cross-selling, sales and product satisfaction, reactivation of inactive customers, etc.)
- differentiated and personalized programs for Prospects (SEDUCE) and Customers (ENGAGE) for true brand experiences
- analysis of customer data across 6 geographic zones supported by cross-sectional segmentation to measure the customer capital and identify actions for development
points in conversion thanks
to the customer pathway