CRM (1)

altima x Salomon

a digital brand experience

supported by an omni-channel CRM program

Case Study - PRM/CRM - September 2016

THE CHALLENGE

Reinforce Salomon’s position through customer recruitment and building customer loyalty and through optimization of the site’s conversion in 16 countries.

Deploy a multi-channel brand experience in line with Salomon’s DNA: authenticity, passion, and innovation.

THE APPROACH

  • a high-performance Data Collection strategy to deploy a rst level of prospect segmentation by interested sports
  • personalized welcome based on Salomon values for customer reassurance on products and services, and to present the brand’s ecosystem
  • creation of a “Quick Wins” conversion pathway with Salomon’s Salesforce platform (abandoned carts, cross-selling, sales and product satisfaction, reactivation of inactive customers, etc.)
  • differentiated and personalized programs for Prospects (SEDUCE) and Customers (ENGAGE) for true brand experiences
  • analysis of customer data across 6 geographic zones supported by cross-sectional segmentation to measure the customer capital and identify actions for development
preview-salomon

RESULTS

+7

points in conversion thanks

to the customer pathway

+80%

new customers

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