CRM

altima x Jacadi

design and deployment of the loyal customer program

Case Study • CRM • March 2018

THE CHALLENGE

support Jacadi in the deployment of their new loyal customer program in France and internationally

THE APPROACH

  • drafting of the customer relation platform (promise definition and copywriting)
  • design of the graphic guidelines (colors, typesets, graphic and visuela components, logo)
  • design of the editorial guidelines (word cloud, language rules, tone building kit, use per support media)
  • launch, program presentation, customer pathway, sales events (emails, print, landing pages)
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