altima x Guérin Joaillerie
develop online performance and user experience
Case Study • Digital Performance • April 2018
improve the experience and product presentation, and increase the search engine’s relevance to offer a true search pathway.
- incorporate structured auto-completion.
- incorporate one-click suggest.
- offer an alternative to requests with 0 results.
- suggest relevant results and filters.
of the sessions used the search engine
greater chance of conversion
of requests led to
a no results
the exit rate