ICON

altima x Guérin Joaillerie

develop online performance and user experience

Case Study • Digital Performance • April 2018

THE CHALLENGE

improve the experience and product presentation, and increase the search engine’s relevance to offer a true search pathway.

THE APPROACH

  • incorporate structured auto-completion.
  • incorporate one-click suggest.
  • offer an alternative to requests with 0 results.
  • suggest relevant results and filters.

RESULTS

7%

of the sessions used the search engine

x4

greater chance of conversion

8%

of requests led to

a no results

40%

decrease in

the exit rate

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