CRM (1)

altima x EDF ENR

rebuild of the customer’s pathway

Case Study • CRM • July 2018

THE GOAL

support the EDF ENR’s customers along their entire purchase pathway by designing pathways adapted to B2C and B2B target.

THE APPROACH

  • mapping of all the steps in the customer pathways.
  • identify opportunities for contact per step.
  • definition of the message (including content and channels).
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