CRM

altima x Bayard Jeunesse

PRM / CRM activation campaign : back to school 2017

case study • PRM / CRM • february 2018

THE CHALLENGE

to develop the subscription campaign “back to school 2017”, set up the new Bayard identity and write the discourse

THE APPROACH

  • define the relationship promise that will guide each conversation
  • creation of a duplicated off and online storytelling
  • design the means strategy for customer and prospect targets, and ensure creation of all communication support materials

RESULTS

12

responsive digital supports

46

product banners

3

print mailings

85%

transformation rate

on the social wall

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