CRM INCREASING CLIENT
Aurélie Boscart, CRM Director
Our goal: support our clients in optimizing their PRM-CRM devices to create a personalized and seamless customer/brand experience throughout the customer’s journey. Marketing strategy, data management, data-intelligence, graphic production … our experts come together to help you define and manage your prospecting and retention strategies in order to optimize conversion and build customer loyalty.
Brand platform, ecosystem, customer data audit, behavior analysis and insights.
Definition and implementation: commitment program, contact strategy, customer pathways.
Trend identification and insights relevant to the brand, definition of pillars, relational promise and embodiment.
Action performance measures and identification of optimization levers.
Multi-channel CRM Campaign Management
Automated email routing. Configuring marketing triggers. Deliverability optimization. Campaign reports.