WEB ANALYTICS,
MEASUREMENT &
PERFORMANCE

Web analytics isn’t simply about choosing a tool or measuring key indicators. The first goal of web analytics is to collect reliable data. The second goal is to make the data accessible to everybody in the company and the third is to use this data to improve performance and reinforce strategic decisions.

Vincent Bouton, Optimization & Web Analytics Director
L'oreal
SEB
Cofidis
logo_client_peugeot
engie
3

OURMETHODOLOGY

  1. Define the strategy KPIs : data is worthless unless it is meeting a business need.
  2. Collect data and maintain the quality of this data to ensure reliability.
  3. Structure clear reports: data is worthless unless it can be understood and used.
  4. Analyze information and determine which actions to set up.
  5. Continuously improve performance and user experience while also reinforcing strategic decisions.

OUR CERTIFICATIONS

google
  • ANALYTICS CERTIFIED PARTNER
  • TAG MANAGER CERTIFIED PARTNER
  • ANALYTICS PREMIUM AUTHORIZED RESELLER
  • ANALYTICS CONTENT EXPERIMENT SPECIALIST

OUR TEAM

Closer to our clients to better meet their needs

3 ATTRIBUTION EXPERTS
13 ANALYTICS CONSULTANTS
2 TAG SPECIALISTS