Acquisition, Generating long-term conversions
Vincent Bouton, Acquisition Director
Defining, setting up and optimizing a mixture of acquisition levers generating the most ROI. From SEA, to display, comparison sites, or re-targeting, our experts drive each lever with cohesion. We analyze the contribution each lever brings to the conversion funnel and we study client value in the medium term.
We believe in testing & learning, in attribution models, and in performance.
An audit for a clear view of the account history and optimization objectives. Monthly expert follow-ups: top-priority recommendations customized for quick ROI.
Pull lever : SEA
Define and optimize campaign structure.
Regular follow-up and optimizations: bids, exclusions, adding key words, ad management
Pull lever : Comparison sites
Structure product flow & set up dashboards. Launch flows of the highest performing comparison sites. Steer product presence based on ROI.
Push lever : display
Recommend a media plan adapted to your objectives. Set up campaigns. Optimize the launch, varied targets, adjust the message...
Push lever : affiliation
Define the program scope: business model, type of affiliates & supports needed. Recruit & manage affiliates.
Push lever: retargeting
Advise and challenge the most profitable advertising partners. Set up the package: bids, banners, data fows, etc.
Measurement & attribution
Define necessary KPIs. Assure detailed lever reports. Set up attribution tools and optimize models to guarantee the proper steering of each lever.