ico-community

altima° x yves rocher

beauté végétale campaign

case study • social media • july 2016

the challenge

«campaign, Yves Rocher sets up an event and a digital device to increase its brand awareness in Canada and attract a younger and trendier customer base.»

the approach

  • convey a powerful the positioning of Yves Rocher Canada
  • increase engagement towards the brand
  • attract younger customers
  • create a buzz around the campaign and the brand
  • increase the brand awareness and the recognition of Yves Rocher Canada's product & services

the device

Pair the campaign launch with an event reuniting the most influential bloggers of Montreal and its new collection. Implementation of a microsite to collect content generated by the bloggers using the #BeautéVégétale hashtag to promote the act of the purchase & brand loyalty.

beautevegetale7

beautevegetale1 beautevegetale49
yves-rocher-2

RESULTS

+381

transactions

on the website

+50380

likes

on instagram

Download
this case study

Download