CRM INCREASING CLIENT
Aurélie Boscart, CRM Director
Developing multi-channel services to ensure the best segmentation and most efficient targeting for your customer touch-points. The CRM team will assist you with the construction, launch and optimization of your multi-channel loyalty strategy.
We believe in listening, analyzing, segmentation, targeting and a multi-channel approach.
Graphic design: emails, banners, landing pages and mini-sites. Responsive emailing development. Training.
Strategic CRM scope
Define the project scope & the functional and technical impact. Organize workshops, interviews & surveys. Build a strategic recommendation and assist with technology choices.
Data-mining Segmentation Scoring
Carry out client and prospect studies. Segment based on client purchases, behavior or lifecycle characteristics. Determine product appeal. Determine client value and future value. Predict pertinent product pairing.
CRM Architect, Datamart, Dashboards
Organize key figures to have a clear overview of the client. Structure data regardless of the origin. Guarantee data quality. Loyalty program scheme management. Develop dashboards & reports adapted to needs.
Multi-channel CRM Campaign Management
Automated email routing. Configuring marketing triggers. Deliverability optimization. Campaign reports.