“HOW CAN A SUPERMARKET CHAIN EXTEND ITS CATCHMENT AREA, EXPAND ITS PRODUCT OFFERING, GROW ITS NOTORIETY AND INTEGRATE E-COMMERCE AT THE SAME TIME?”

Hervé Huberlant, IT Director CORA Belgium

ALTIMA° & CORA BELGIUM
CONTEXT & ANSWER

  • cora-base-implantation
    STORES ARE INCONSISTENTLY LOCATED
  • cora-base-ecoSysteme
    A COMPLEX DIGITAL ECOSYSTEM
  • cora-base-systeme
    AN INCONSISTENT IT SYSTEM

ALTIMA°'S ANSWER

An information management tool built at the heart of a new digital ecosystem,
in-stores digital kiosks, an e-commerce website dedicated to wines, and ongoing support for a successful migration to digital.

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    A PRODUCT INFORMATION MANAGEMENT TOOL akeneo-ref
  • cora-proposition-bornes
    IN-STORE DIGITAL KIOSKS
  • cora-proposition-accompagnement
    AN ONGOING SUPPORT
  • cora-proposition-ecommerce
    AN E-COMMERCE WEBSITE DEDICATED TO WINES
  • cora-proposition-ecosysteme
    A NEW ECOSYSTEM

FOCUS ON
DIGITAL KIOSKS

While the cora supermarket at Hornu (Mons) was being remodeled, we worked with cora on their digital kiosk deployment strategy. Altima° designed and developed the digital kiosk interface, helped cora identify hardware vendors and trained the key in-store staff.

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    EXPANDING THEIR OFFER

    Offer appliances and gardening
    tools through digital kiosks at first,
    and then expand product categories
    to include smartphones and
    accessories.
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    STAFF DEVELOPMENT

    Give sales representatives access to
    a new tool, allowing them to better
    advise their customers and suggest
    related products.
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    EMPOWERING CUSTOMERS

    Provide detailed information about
    the products, and a simple and
    effective product comparison tool.
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    STREAMLINE THE BUYING JOURNEY

    Allow receipt printing and
    simplify checkout.

A VERY POSITIVE EXPERIENCE

The digital kiosks are being deployed in all Cora stores in Belgium since October 2014, and will progressively be updated to feature more product categories and services, such as cell phones.

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FOCUS ON
CORAWINE, E-COMMERCE WEBSITE DEDICATED TO WINES

Thanks to its new e-commerce website coraWine, cora is able to offer over 1000 SKUs which can now be ordered from anywhere in Belgium, and delivered the next day.

1/3 ENHANCE THE USER EXPERIENCE

Produce contents: visuals, videos, texts

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TO BE FOLLOWED…

Beyond these two successful projects, altima° supports Cora and its staff in the company’s development in the digital space. To this end, an e-marketing unit was created, and round tables about e-commerce involving several stores’ key staff are being organized.

LEVERAGED EXPERTISE

  • DESIGN
  • hosting
  • SEO
  • CRM
  • E-COMMERCE
    PLATFORMS
  • IN STORE