ALTIMA° & CORA BELGIUM
CONTEXT & ANSWER
- STORES ARE INCONSISTENTLY LOCATED
- A COMPLEX DIGITAL ECOSYSTEM
- AN INCONSISTENT IT SYSTEM
An information management tool built at the heart of a new digital ecosystem,
in-stores digital kiosks, an e-commerce website dedicated to wines, and ongoing support for a successful migration to digital.
- A PRODUCT INFORMATION MANAGEMENT TOOL
- IN-STORE DIGITAL KIOSKS
- AN ONGOING SUPPORT
- AN E-COMMERCE WEBSITE DEDICATED TO WINES
- A NEW ECOSYSTEM
While the cora supermarket at Hornu (Mons) was being remodeled, we worked with cora on their digital kiosk deployment strategy. Altima° designed and developed the digital kiosk interface, helped cora identify hardware vendors and trained the key in-store staff.
EXPANDING THEIR OFFEROffer appliances and gardening
tools through digital kiosks at first,
and then expand product categories
to include smartphones and
STAFF DEVELOPMENTGive sales representatives access to
a new tool, allowing them to better
advise their customers and suggest
EMPOWERING CUSTOMERSProvide detailed information about
the products, and a simple and
effective product comparison tool.
STREAMLINE THE BUYING JOURNEYAllow receipt printing and
A VERY POSITIVE EXPERIENCE
The digital kiosks are being deployed in all Cora stores in Belgium since October 2014, and will progressively be updated to feature more product categories and services, such as cell phones.
CORAWINE, E-COMMERCE WEBSITE DEDICATED TO WINES
Thanks to its new e-commerce website coraWine, cora is able to offer over 1000 SKUs which can now be ordered from anywhere in Belgium, and delivered the next day.
1/3 ENHANCE THE USER EXPERIENCE
Produce contents: visuals, videos, texts
TO BE FOLLOWED…
Beyond these two successful projects, altima° supports Cora and its staff in the company’s development in the digital space. To this end, an e-marketing unit was created, and round tables about e-commerce involving several stores’ key staff are being organized.