DIGITAL TRANSFORMATION
FOR A RICH AND FLUID
CROSS-CHANNEL PATHWAY

Louis–Alexandre Tachon, Nicolas Web and Customer Loyalty Manager

ALTIMA° & NICOLAS
THE PARTNERSHIP

Since 2015, altima° been working with NICOLAS, a leading wine merchant, in its digital transformation (web and brick-and-mortar shops) with 495 shops in France and a dozen in Europe.

AN OPTIMIZED EXPERIENCE FOR THE CUSTOMER

Nicolas’s goal was to offer customers a buying experience with always more. To meet this objective, Nicolas launched a complete re-engineering of its site, bringing it up-to-date and making it responsive to be in sync with changing consumer behavior which is more and more cross-channel.

nicolas-devices-reg

The primary objective was to work around a single article reference to offer customers maximum product information. In addition, Nicolas launched e-reservations and 3-hour delivery by the stores.

BRING
THE RIGHT TECHNICAL ANSWER

Altima° incorporated the SAP Hybris commerce suite platform within the project scope. This omni channel platform makes it possible to centralize product information while hosting business processes that allow the customer to move seamlessly from one channel to the other within the brand experience. As such, the platform becomes the customer experience orchestra leader by synchronizing all components linked to ordering, products, and access to customer information.

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FOCUS ON
THE WINE MERCHANT INTERFACE

With the new eco-system, we were able to support Nicolas by creating a variety of new management interfaces intended for the wine merchants.

In addition to having easier access to product information, the wine merchants can also:

  • 1

    #1 PLACE ORDERS FOR CUSTOMERS

    For example,an Intervina
    gift order
  • 2

    #2 RESERVE PRODUCTS FOR CUSTOMERS

    By the way of
    an e-reservation
  • 3

    #3 MAKE DELIVERIES TO NEIGHBORHOOD CUSTOMERS

    Using an express 3-hour
    delivery ser

A P.I.M. TO CENTRALISE
(PRODUCT INFORMATION MANAGEMENT)

The native Hybris Product Content Management (PCM) system can qualify and centralize product information in a very accurate and efficient manner. Its implementation was essential in order to structure and share product information coming from both the analytical laboratory as well as the wine experts.

By adapting the information structure to each product type, the PCM participates in adding value to Nicolas’s expertise whether in the area of wines, spirits or even accessories.

By incorporating expert content at the heart of the customer pathway, the brand was able to add a true advice and consulting dimension.

A FLEXIBLE PARTNERSHIP

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Within the Nicolas project, we chose a flexible SCRUM method to square with the project goals and project lead times. This method presented great flexibility and pro-activity in the work and organization which allowed for adjustments to the existing perimeter without increasing the budget.

Daily communication between the teams made it easier to share information on the project’s progress and any open matters.