Acquisition, Generating long-term conversions

Defining, setting up and optimizing a mixture of acquisition levers generating the most ROI. From SEA, to display, comparison sites, or re-targeting, our experts drive each lever with cohesion. We analyze the contribution each lever brings to the conversion funnel and we study client value in the medium term.

We believe in testing & learning, in attribution models, and in performance.

Vincent Bouton, Acquisition Director
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ZADIG
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OUR OFFER

Acquisition Audits
 
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Acquisition Audits

An audit for a clear view of the account history and optimization objectives. Monthly expert follow-ups: top-priority recommendations customized for quick ROI.
Skill-building training.

Pull lever : SEA
 
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Pull lever : SEA

Define and optimize campaign structure.
Regular follow-up and optimizations: bids, exclusions, adding key words, ad management

Pull lever : Comparison sites
 
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Pull lever : Comparison sites

Structure product flow & set up dashboards. Launch flows of the highest performing comparison sites. Steer product presence based on ROI.

Push lever : display
 
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Push lever : display

Recommend a media plan adapted to your objectives. Set up campaigns. Optimize the launch, varied targets, adjust the message...

Push lever : affiliation
 
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Push lever : affiliation

Define the program scope: business model, type of affiliates & supports needed. Recruit & manage affiliates.

Push lever: retargeting
 
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Push lever: retargeting

Advise and challenge the most profitable advertising partners. Set up the package: bids, banners, data fows, etc.

Measurement & attribution
 
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Measurement & attribution

Define necessary KPIs. Assure detailed lever reports. Set up attribution tools and optimize models to guarantee the proper steering of each lever.

OUR TEAM

1 ACQUISITIONMANAGERS
15 ACQUISITION CONSULTANT
Roubaix
Paris
Lyon