2006, THE FIRST PITCH

“WE WANT TO BE IN THE TOP 5
SITES FOR ONLINE SKI RENTALS
AND THE SEASON KICKS OFF IN SIX WEEKS.”

Guy Belec - Director of Skimium

ALTIMA’S RESPONSE

  • “Our priority: understand the market and customers, refine strategies from season
    to season, and work cross-expertise for customer experience
    and amazing conversion results.”
    Grégory Moignard – Associate Director altima°

  • CREATE AND CONTINUOUSLY IMPROVE
    THE "CONVERSION HIGHWAY"
  • BRINGING QUALIFIED LEADS
    QUALIFIÉS
  • DRIVING PERFORMANCE
    AS CLOSELY AS POSSIBLE
  • RETAIN CUSTOMERS
  • MADE-TO-MEASURE MANAGEMENT
skimium-spr2

CREATE AND CONTINUOUSLY IMPROVE
THE "CONVERSION HIGHWAY"

Since 2006, conversion has been a top priority for the site:

  • Fully capitalize on each visit by working the bounce rate at EVERY step of the reservation funnel.

  • Meet the needs of each user by offering alternative conversions such as online quotes when the user is not ready to book yet.

  • Adapt to changing uses: a refined version of the site using responsive design to address mobile users.

+351% SMARTPHONE
AND TABLET
TRANSACTION
VALUE

reference-skimium-3

BRINGING
QUALIFIED LEADS

An acquisition program was set up on all the levers of recruitment: SEO strategy, sponsored links, affiliation, email campaigns and partnerships.

DRIVING PERFORMANCE
AS CLOSELY AS POSSIBLE

Performance is carefully followed thanks to weekly reports on all the levers of acquisitions with Google Analytics as the main tracking tool. Other tools such as QlikView provide a vision of the commercial performance of the network and the different ski stations.

RETAIN CUSTOMERS

For prospects, there are reminders about quotes requested. For customers, thanks to knowledge gained over the years and the operation of a data mart, a loyalty program provides rewards depending on what they are looking at on Skimium.

MADE-TO-MEASURE
MANAGEMENT

A tool to match the ambitions of Skimium: made specific in full Symfony 2, the back office allows Skimium animate its stores and shops to be autonomous in the daily management of their business.

THE STORY
ALTIMA° & SKIMIUM.COM

Skimium.com chose altima ° for its brand launch back in 2006. 8 seasons later, serving over 350 shops in 250 resorts in France, Andorra and Italy, the agency continues to help Skimium.com grow its market share.

  • 2006-2007 TEST & LEARN launched first website in France
  • 2007-2008 CONSOLIDATION OF THE USER EXPERIENCE and versions UK & NL
  • 2008-2009 OPTIMIZING AND EXPANDING the Sponsorship Program and adding IT & ES versions
  • 2009-2010 OPTIMIZATION PROJECTS
  • 2009-2010 CONSOLIDATION AND NEW SKIMIUM IDENTITY new tool box
  • 2010-2011 OPTIMIZATION & IMPROVING CUSTOMER EXPERIENCE
  • 2011-2012 OPTIMIZATION, SOCIAL NETWORKS & NEW SERVICES Insurance
  • 2012-2013 CONSOLIDATION, RESPONSIVE DESIGN
  • 2013-2014 OPTIMIZATION & LOYALTY PROGRAM

Today Skimium is the No. 2 online ski equipment rental provider.

AREAS OF EXPERTISE

  • DESIGN
  • ACQUISITION
  • CRM
  • SEO
  • OPTIMIZATION (A/B &MVT TESTING)
  • ANALYTICS
  • E-COMMERCE
    PLATFORMS
  • OPERATIONS
  • HOSTING